First and foremost, Pulse 360 collects Non-PII to improve the services we provide and to present you with advertising that will be more suited to your interests. We also use your Non-PII to measure our success and performance. For example, Non-PII we gather gives us an idea of the number of visitors to our Advertising Network and how they navigate our Advertising Network.
"Cookies" are small data files that are sent to your browser and are stored on your hard drive, keeping track of your general activity on a site. When you make subsequent visits to a web site on our Advertising Network, your cookie gives us a summary of your preferences and past experiences on the site. This allows us to tailor Pulse 360 services on our Advertising Network. Your cookie may be altered at different times throughout your visits to web sites in our Advertising Network, and it is updated frequently as you encounter various Pulse 360 features and services on sites in our Advertising Network.
Pixel tags (also known as "action tags," or "web beacons") are small strings of code that provide a method for delivering a graphic image on a site and which allow the operator of the site, or a third party who serves the pixel tag, to set, read, and modify cookies on, and to transfer other data to, the browser used to view the site. Pixel tags may also be used to obtain information about the computer being used to view that site. The entity that sends the tag can view the IP address of the computer that the tag is sent to, the time it was sent, the user's operating system and browser type, and similar information. We use pixel tags on our Advertising Network.
Every time you use a site on our Advertising Network, our server may deliver certain customized information to you based on the data stored in your cookie. You may opt-out of our cookie-based targeted advertising ("Pulse Targeted Advertising Program"). Click here to view/change your preferences for the Pulse Targeted Advertising Program. You may also click here for the Network Advertising Initiative (NAI) opt-out tool to opt out of certain behavior targeting programs not associated with Pulse 360. Note that if you opt out of the Pulse 360 Targeted Advertising Program using the NAI opt-tool or our opt-out tool, your browser must be set to accept cookies. If you clear your browser's cookies, use a different computer, use a different browser on the same computer, or delete your cookies, you may need to opt out again.
Further, you should note that although most browsers are initially set up to accept cookies, you may be able to change your browser settings to cause your browser to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser's "Help" files or other similar resources to learn more about handling cookies on your browser.
We may use third party advertising technology providers to serve advertisements and provide other services in connection with our Advertising Network. These services may include the use of web beacons, web bugs, action tags, pixels and third party cookies which read our cookies, or visa-versa, or involve the use of anonymous supplemental information (described below). To opt-out of certain behavior targeting programs not associated with Pulse 360, click here for the NAI opt-out tool.
"Clickstream data" is a trail of electronic information that is left at each web site you visit. This information can be collected and stored by a site's server. We may, for example, use clickstream data to tell us the type of computer and browsing software you use, the address of the site from which you linked to a site in our Advertising Network, how much time you spend on each page of a site, how you navigate throughout the site and how we may tailor advertisements or pages of sites in our Advertising Network to better meet the needs of our business partners.
Pulse 360 stores all data using industry standard security devices, such as firewalls and encryption protocols, to prevent against unauthorized access to our data. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. We have put in place policies to restrict access to your information by our employees. However, Pulse 360 cannot guarantee that your information will be completely protected from unauthorized access and you assume such risk when you use any web site in our Advertising Network.
In addition to the ways to opt-out from Pulse Targeted Advertising set forth above, you may contact us with respect to our information collection and opt-out options. Users can email firstname.lastname@example.org.
Users can send mail to the following postal addresses:
We are not responsible for altering the privacy practices of any third party.
As noted above, we do not collect personal information on our Advertising Network and therefore we do not collect personal information from children under the age of 13 on our Advertising Network.
We retain Non-PII that is used to more effectively match advertisements and website content to your interests for no more than twelve (12) months, after which time such data is deleted. However, aggregate reports generated from such data - as well as data used for other purposes - may be retained for a longer period.