Interest and action are trickier beasts than awareness. It's like the old adage, you can lead a horse to water, but you can't make them drink. How do you make that water look appealing?
Generating interest and action is a multi-faceted problem. You need the right ad, at the right time, seen by the right person. The "3 Rights" must be present or no click and no conversion.
What is the best tool for the "3 Rights"? The Pulse CPC Network. It has the right tool set for managing creatives, targeting audiences, and selecting ad placements. The Pulse CPC Network facts as we know them are as follows:
Over 200 Million impressions seen per day!
Over 400 active websites.
Full portfolio of text, text with image, and standard IAB display ad formats.
Pay for the click, not the impression. You pay for interest, not awareness.
Tools for creative evaluation and media optimization.
Predictive audience targeting using Pulse Audience Finder technology allows you to test drive audiences before you buy.
Advertiser Response Curve helps you to understand tradeoff between exposures and click through rate.
Full transparency and brand safe environment with full customer service.